CAMPAIGN EVALUATION TOOLKIT (CET)
Sixth Sense are proud to introduce the event industry’s first facial recognition technology
Offering live event audience engagement measurement, CET uses facial recognition to gather key performance indicators such as emotional response and target demographic data. Working closely with clients to understand specific needs, CET can be tailored to collect data based on key performance and impact metric requirements, enabling insight led financial investment and future customer engagement planning
POWERFUL CAMPAIGN INSIGHTS
Complementing, or in place of, feedback surveys, CET provides valuable insights into emotional impact and overall event performance. For example
- • Emotional response (delight, surprise, happiness etc)
- • Number of unique engagements
- • Time of each unique engagements
- • Demographics (age, gender, etc.)
- • Total number of visits to the experience
- • Repeat visits to an experiential event element
GRANULAR CAMPAIGN DATA
Post-event reports can be provided as raw data for custom analysis or presentation-ready, aggregated information.
CET technology can be utilised with any Sixth Sense live campaign or provided as a standalone service to aid your own campaign activity evaluation.
With privacy by design, no images are recorded or stored with our CET service. Images from the camera sensors undergo real-time conversion into anonymous statistical data within a few tenths of a second. These images are then discarded immediately without any storage of facial images, meaning we comply with all data protection and privacy legislation.