Experiential marketing – Skoda Yeti Launch

Skoda's slogan is 'Simply clever', something we strongly believe in at Sixth Sense. We took the Yeti theme and ran with it, installing a compact snow-covered log cabin and delivering a scaled-up taste experience to help them launch the Yeti model, a compact SUV.

Each customer had the chance to create their own bespoke sorbet. Our unique liquid nitrogen ice-cream machines cranked out 1,200 portions of frozen sorbets each day of our 8-week tour of the UK’s busiest shopping centres.

We wound up making and serving over 10,000 bespoke sorbets. A truly unique experiential offering. Did we smash their brief? Sorbetter believe it.

Brand activations – Colgate

Are our brand activations spine-tinglingly amazing? We think so. For Colgate, a multi-venue campaign that ran over 10 long weekends and was teeth-tinglingly tantalising.

We produced various ice-cream flavours, fresh, onsite every day to help promote their sensitive toothpaste. What better way to activate a brand experience by literally putting it to the (taste) test.

The aim was to produce the 'world’s most sensitising ice cream' that would be a match for Colgate’s product.

The Colgate Sensitive Pro Relief Ultimate Challenge surpassed all expectations and delivered over 20,000 customer surveys.  9 out of 10 people stated that they felt no pain after trying the ice cream and 8 out 10 people said they’d be switching to Colgate Sensitive Pro Relief.

The campaign was such a success that it was repeated two years later exceeding even bigger targets and helping even more people stay pain free when enjoying their favourite foods.

Experiential Marketing– Kraken (Cannes)

Kraken rum is the stuff of legend, both as a drink and creative force. It’s a distinctive brand with its own mythology and devout followers, and we were proud to be involved in promoting the Kraken Spiced Rum at the TFWA Duty free buyer conference and expo at Cannes.

As the drinks market is a highly competitive and marketing heavy environment, we looked for a way to cut through the industry noise at the event.

We needed to bring it all. Immersion. Theatrics. An attention-grabber to snare delegates in a new and innovative way. We developed and served the UK’s first alcoholic, pure black ice-cream. The Kraken I SCREAM from one of our flavour and development sessions.

This innovative product was delivered from a pirate ship being engulfed by a giant kraken. Pretty spectacular. The bold, dark flavour matched the visual identity. We went beyond ‘being different’ and took it to the high seas and back.

Just think. What could we do for your brand?

Liquid to lips Sampling – Rekorderlig at The Botanist

The room was packed with mingling guests and mingling flavours as we collaborated with TRO agency to deliver a Rekorderlig experience for the opening of the latest Botanist bar.

Fantastical botanicals and magical mists turned the heads of the assembled bloggers, influencers and crowd for the VIP opening. The centrepiece for the experience was our vintage florist cart that exuded Rekorderlig flavoured mists for the crowd to sample - drawing stares, wows and huge childlike smiles.

If you want a way for people to engage with your product in a fresh way, or simply add some theatre and magic to your event (while being seriously Instagrammable) all you need to do is ask.